Ready to make riding a bigger part of your life? Join Built to Ride.

Built to Ride: BMX, MTB & Action Sports Mentorship—on and off the bike

Helping riders build a life they love—on and off the bike.

You love to ride.

Maybe you’re just getting started.

Maybe you’re a parent looking to help your daughter or son navigate the world of action sports.

Maybe you’ve been riding for decades and simply want to keep riding for years to come.

Or maybe you’re chasing bigger goals—competitions, racing, sponsors, traveling, starting a business, opening a riding facility, becoming a coach, or building a career around the sport you love.

No matter where you are in your journey…

You’re in the right place.

The truth is…

Building a life around riding doesn’t happen by accident.

It takes guidance, dedication, community, and learning from people who’ve already walked the path before you.

For more than 25 years, I’ve experienced nearly every side of action sports—from competing professionally and traveling the world to owning an indoor skatepark, building a stunt show team, working with sponsors, organizing events, starting businesses, and helping riders turn their passion into lifelong opportunities.

Built to Ride was created to share those experiences with others.

Whether riding is simply your favorite hobby or something you hope becomes a bigger part of your future, you’ll find practical guidance, real conversations, and a community that’s here to help you keep moving forward.

Wanna chat?

Shoot me a text... Text GRICE to 952-248-8883. Would love to connect.