Turn your idea into something real. I help people with ideas build real projects. If that’s you, say hello.

Charity

This blog is a collection of ideas, stories, and real-world projects I’ve built over time. Most of them started small—and turned into something much bigger than expected. Now I help others do the same. Start here if you’ve got something in mind.

Charity

Featured in CEO Monthly Magazine: How Life Brand is Turning Apparel into Community Capital

March 2026

In an increasingly commoditized print-on-demand market, differentiation rarely comes from product alone. For Life Brand, it comes from purpose. Founded by Dustin Grice, Life Brand operates at the intersection of custom apparel, fundraising infrastructure, and digital enablement. Based in Minnesota, the company provides personalized apparel, DTF transfers, print-on-demand services, and marketing tools designed for teams, schools, […]

Categories: BMX, Charity, Interview, Media, Projects

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Why Most People Never Finish What They Start

January 2026

Have you ever found yourself excited to start a new project, only to watch it fizzle out before you reach the finish line? You’re not alone. Many people, including myself, have experienced this frustration. The truth is, it’s not about capability. It’s often about not knowing what the next step looks like. Understanding this can […]

Categories: BMX, Charity, Personal, Projects

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Our $10K Team… See The Complete List Here

March 2018

Our $10K Team… One of the most challenging things I’ve ever pursued, raising $10,000 for Minnesota Special Olympics Athletes. Final stretch here this week, your support will go an extremely long way & I’d truly love to see your name join our fun new adventure together. Thank you all so much See The Complete List […]

Categories: Charity

Fatbike Flip POLAR PLUNGE!

February 2018

A “World’s First” with Special Olympics Minnesota and Zorbaz on Pokegama Lake…   Fat Bike Flip Polar Plunge!  Starring Local Professional and Ride MN Founder, Dustin Grice   Witness Live in person at Zorbaz, in Grand Rapids on Saint Patricks Day when Dustin sends his bike off a jump completely upside down, rotating a full […]

Categories: Charity, Events

Introducing The “Maddog” Brett Banasiewicz Link Bracelet by The Link Foundation

December 2013

Check it out, after the success of the link foundation stay strong link bracelet, we created a new bracelet for Brett called the mad dog bracelet. “Brett Banasiewicz surprised the world of BMX, at age 15, he decided to enter the Dew Tour Dirt Qualifiers in Chicago, Not only did Brett Qualify, he became the […]

Categories: BMX, Charity, Link Foundation, Projects

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This started as an idea… now it’s real. Start here.

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