It didn’t start with a strategy.
It started with uploading.
No plan. No system.
Just posting videos, seeing what happened, and doing it again.
That’s how it grew.
What most people don’t see
The views are easy to point at:
20,000,000+ total views.
30,000+ subscribers.
But that didn’t come from one video.
It came from:
- Trying things that didn’t work
- Posting consistently anyway
- Learning what people actually cared about
- Adjusting over time
Momentum builds when something is actually in motion.
From zero to millions
- First channel launched in 2007
- Hit 100,000 views with just 55 subscribers
- Restarted in 2011 with a new direction
- Grew to 10,000,000+ views and 30,000+ subscribers
- Multiple videos surpassing 1,000,000 views
No shortcuts. Just consistency and iteration.
What was actually being built
This wasn’t just a YouTube channel.
It turned into:
- A platform for action sports content
- A way to promote events and riders
- A content engine for real-world projects
- A testing ground for ideas
Projects like:
- Lil Pros Tour video series
- Live event streaming from shows and The Factory
- Ongoing content tied to BMX, events, and community
More than views
Worked with:
- Multiple ad networks
- Brand integrations and monetization strategies
- Content distribution across platforms
But the biggest value wasn’t ad revenue—
It was building something that people actually watched.
What this proves
You don’t need a perfect plan to start.
You need:
- A place to post
- A reason to keep going
- A willingness to figure it out as you go
Most people overthink content.
Very few actually publish consistently enough to learn what works.
How this connects
This is the same process behind everything:
Start simple
Put something out
Learn from real feedback
Build from there
That’s how views grow.
That’s how projects grow.
If you’re thinking about starting something
A YouTube channel
A content platform
A brand
A project
The hardest part isn’t the algorithm.
It’s starting—and continuing.
Start here
If you’ve been thinking about creating something but haven’t started—
Or reach out, and we’ll figure out what your version of “version 1” actually looks like.
Watch my videos
Videos with 1,000,000+ Views:
If you’ve got an idea and don’t know what to do next…
For real. I’d love to hear what you’re working on and help you take the next step.
(Or if you prefer, you can grab a time here.)