Dustin hosting Monday Night Football’s halftime show for the Minnesota Vikings at US Bank Stadium
Meet Dustin Grice
- Lifetime Entrepreneur
- Motivational Speaker
- College Instructor
- Senior Web Developer
- 20+ Year Professional Bike Rider
Dustin Performing at Elko Speedway 2024
Current Projects
Life Brand Apparel & Marketing – Founder Since 2015
After creating “Ride Minnesota” for his local riding scene, and understanding all of the aspects & complications of building a new apparel brand, Dustin wanted to design Life Brand in a way that would not only give him & his team the tools to launch similar brands for Fish MN and Hunt MN, but also allow others to create their own lightweight turn-key apparel stores of their own… Partnered with Robert Jara since 2015, their platform is called “My Brand” powered by their in-house print-on-demand production team.
Mega Jump Motivational Experience – Founder & Athlete Since 2010
Connecting every audience with an energetic, jaw-dropping, motivational experience that changes lives and kickstarts motivation for a lifetime… Just like the stunt show that changed their own lives 30 years ago… Choices since then have led them to become well-spoken, career-oriented, hobby enthusiasts who continue to follow their dreams of being professional athletes while also pursuing real-world careers. Today, their founder Dustin is a college instructor who looks forward to speaking with you about how their team and performances may fit in best with your event and budget.
Closely Supporting
Imprint Engine – IT Special Projects
For over 20 years, Dustin has worked alongside Caleb Gilbertson to create online experiences for clients. Caleb’s venture, Imprint Engine, based in Brooklyn Center, Minnesota, generously shares its space with Dustin’s Life Brand project, which has been operating from the same building since Imprint Engine opened its first office.
ATV Big Air Tour – Emcee
For over a decade, Dustin has worked alongside Derek Guetter. Derek’s venture, the ATV Big Air Tour, stands as a testament to his and his brother Jon’s groundbreaking achievement as the first athletes in the world to backflip their ATVs, creating an entirely new freestyle sport that had never existed before.
Hennepin Technical College – Instructor
For Dustin, graphic design and website development laid a foundation that transformed his entire life. Since attending Hennepin Technical College more than 20 years ago, he has worked remotely on hundreds of projects for clients while traveling to dozens of countries around the globe. Dustin believes life is all about what you’re willing to learn and create, and he looks forward to inspiring and guiding new students as they build their own foundations and visions at HTC.
Trusted By
Major Achievements
- Founder & CEO for 10 Years of The Factory 24 Hour Bike Park (Currently in Storage)
- Dustin started an indoor bike park in Minneapolis with Evan Moyle for their local riding scene back in 2011. Dustin drove the vision and execution of this project for nearly a decade, and has currently been placed on hold since covid. The entire bike park is currently being stored in three (3) 50′ semi-trailers… Ramps, rental bikes, foam pit, everything required to run an indoor family bike park.
- Raising $50,000 for Special Olympics
- After being turned down for nearly 5 years, Dustin was finally able to bring action sports to the Polar Plunge, and it couldn’t have turned out any better…
- Cover Photo of BMX Plus! Magazine
- Hosting Monday Night Football‘s NFL Halftime Show for the Minnesota Vikings at US Bank Stadium
Accomplishments
- Action Sports
- Appearing in Super Bowl LI Halftime Commercial for Explore Minnesota Tourism
- Performing with Travis Pastrana in Nitro Circus at Minneapolis Target Center
- Donating 100+ New Bikes Raffled to Kids at Events
- 20+ Years of Performing at Minnesota State Fair
- Landing his first Double Backflip after 25 years of riding, at 38 Years Old
- Landing Multiple World’s First Tricks: Backflip Tailwhip on a Fatbike, 360 Invert to Downside Tailwhip, Truckdriver to Can-Can Tire-Grab, 360 No-Footed Can-Can to Downside Tailwhip
- Motivational Speaking
- 20,000,000 Views on YouTube while hosting “Lil Pros Tour” video series, showcasing the youngest talent worldwide in Action Sports
- 10 Years of Touring with The Marines and ASA High School Tour with Motivational Speaking & Anti-Bullying Action Sports High School Activations
- Working with Fairview Health Services and 3 Annual Youth Mental Health Nights
- Web Development
- Programming his first large website called MNBMX.com and InterBMX.com with more than 10,000 User Profiles
- Launching a Dozen Apps on the iPhone App Store, including BMX Grub and Dream Park Builder
Travel
- Dustin spent a decade visiting 35+ countries with family, friends, and action sports events
- Europe Events in England, Netherlands, Poland, Estonia, Russia, Scotland, Greece
- FISE Action Sports Professional BMX Contests in Costa Rica, China, France
- Family Trips to Australia, Fiji, Thailand, Vietnam, Japan, Turkey, Egypt, Italy, Peru, Chile, Norway, Sweeden
- Bungee Jump New Zealand
- Skydive Hawaii
- Downhill Mountain Bike Whistler, British Colombia
- Experienced Machu Picchu, Great Wall of China, Colosseum of Rome, Acropolis of Athens, Eiffel Tower of Paris, Sydney Opera House of Australia, Glaciers of Alaska, Milford Sound of New Zealand, Pulpit Rock Prekkestolen of Norway, London Eye of England, Unit 23 of Scotland, Berlin Wall of Germany, Kruger National Park South Africa, Daintree Forest of Australia
- Completed one full west-to-east lap around Earth
Dustin on his way to raising $50,000 for Special Olympics by jumping his bike into the Polar Plunge
Dustin riding at the Minnesota State Fair for 20+ Years, Celebrating his 30th Birthday
Dustin on the cover of BMX Plus! Magazine doing a 360 Invert, shortly before winning 1st place while competing at a professional BMX contest in Lake Havasu, Arizona
Testimonials
Oh my gosh dude! I just saw a picture of you in BMX Plus! It is a full page too! I don’t know if you’ve seen this yet but heres a picture! I literally was just in bed looking in the magazine and then I saw you! Congrats man!
-Tristan, BMX Student
Hi Dustin this is Bill. I took BMX lessons from U. We saw you on TV last night on ASA. Text me when u can(:
–Bill, BMX Student
Here is the address to my final website… Thanks Dustin, you are full of web wisdom. You are like Morpheus to the Matrix.
–Ryan, Web Design Student, Hennepin Technical College
Well, Dustin, you exceeded my wildest hopes with your final. You scored 279 points (out of 200), which I didn’t think was possible. With performance like that, there was no way to escape getting an A in the class. In fact, when curving the final, I had to exempt your score from the calculations because it was skewing the numbers too far. At the rate you’re going, I expect you to surpass my own PHP knowledge in a few months (if you haven’t already done so). I appreciate your tolerance and patience with version 1.0 of the class, and really enjoyed having you as a student. I’d love to have you in one of my Linux classes down at EP. I think you’d like it a lot. If you ever need a professional or academic reference, I would be happy to fill that role. Have a great summer!
–Jeremy, Dustin’s College Instructor, Hennepin Technical College
You must take a class with Dustin. He is an amazing instructor. He really knows his job and does it well. The way he teaches is very fun and entertaining and you always get something good for yourself. There is no web question he cannot answer. Even if he doesn’t know something he will figure it out and give you an answer!
Ruth, Web Design Student, Hennepin Technical College
If you are sometimes intimated by professors and having to learn, this is not a situation to be intimidated by. Dustin is very open and it makes it a lot easier for us students to engage and learn in a setting like that.
Adaisha, Web Design Student, Hennepin Technical College
Dustin is very engaging and friendly, and willing to go above and beyond to help you find the resources you need to succeed, even if it means a Zoom chat on the weekend!
Natalie, Web Design Student, Hennepin Technical College
I think it’s a great class to take and you’ll feel like he’s less of a teacher and more of a best friend. You can share your interests and hobbies and feel good knowing that someone is listening, and can absolutely share & express interests in just about every assignment and/or discussion in the class! 🙂
Spencer, Web Design Student, Hennepin Technical College
Dustin with Travis Pastrana backstage at Nitro Circus in Christchurch, New Zealand