Current Projects
Here are a few of the projects that started as ideas and turned into something real.
Life Brand Print-On-Demand, DTF Transfers, and Marketing Services – Founder Since 2015
Life Brand started as a simple idea—figuring out how to build apparel brands without inventory. Built in partnership with Robert Jara, it has grown into a platform that helps others launch their own stores and turn ideas into real businesses.
Mega Jump Motivational Experience – Founder & Athlete Since 2010
What started as a simple idea—riding bikes and putting on shows—has grown into a full-scale motivational experience that connects with audiences through high-energy performances that inspire positive choices and real momentum, while also showing how the same lessons can lead to real careers, real businesses, and something much bigger over time.
Closely Supporting
Along the way, I’ve had the opportunity to support friends, partners, and teams as they build something of their own.
Imprint Engine – IT Special Projects
For over 20 years, Dustin has worked alongside Caleb Gilbertson creating online experiences for clients. Based in Brooklyn Center, Minnesota, Imprint Engine shares its space with Dustin’s Life Brand project, where both teams continue building and operating under the same roof.
ATV Big Air Tour – Emcee
For over a decade, Dustin has worked alongside Derek Guetter on the ATV Big Air Tour, a groundbreaking freestyle sport created by Derek and his brother Jon as the first athletes in the world to backflip their ATVs.
Hennepin Technical College – Instructor
Graphic design and web development laid the foundation that changed Dustin’s life. After attending Hennepin Technical College over 20 years ago, he has gone on to build hundreds of projects while traveling the world, and now returns as an instructor to help students build their own skills, ideas, and future paths.
Major Achievements
- Cover Photo of BMX Plus! Magazine
- Raising $70,000 for Special Olympics
- After being turned down for nearly 5 years, Dustin was finally able to bring action sports to the Polar Plunge, and it couldn’t have turned out any better…
- Founder & CEO for 10 Years of The Factory 24 Hour Bike Park (Currently in Storage)
- Dustin started an indoor bike park in Minneapolis with Evan Moyle for their local riding scene back in 2011. Dustin drove the vision and execution of this project for nearly a decade, and has currently been placed on hold since covid. The entire bike park is currently being stored in three (3) 50′ semi-trailers… Ramps, rental bikes, foam pit, everything required to run an indoor family bike park.
- Hosting Monday Night Football‘s NFL Halftime Show for the Minnesota Vikings at US Bank Stadium
Accomplishments
- Action Sports
- Appearing in Super Bowl LI Halftime Commercial for Explore Minnesota Tourism
- Performing with Travis Pastrana in Nitro Circus at Minneapolis Target Center
- Donating 100+ New Bikes Raffled to Kids at Events
- 20+ Years of Performing at Minnesota State Fair
- Landing his first Double Backflip after 25 years of riding, at 38 Years Old
- Landing Multiple World’s First Tricks: Backflip Tailwhip on a Fatbike, 360 Invert to Downside Tailwhip, Truckdriver to Can-Can Tire-Grab, 360 No-Footed Can-Can to Downside Tailwhip
- Motivational Speaking
- 20,000,000 Views on YouTube while hosting “Lil Pros Tour” video series, showcasing the youngest talent worldwide in Action Sports
- 10 Years of Touring with The Marines and ASA High School Tour with Motivational Speaking & Anti-Bullying Action Sports High School Activations
- Working with Fairview Health Services and 3 Annual Youth Mental Health Nights
- Software Development
- Programming his first large website called MNBMX.com and InterBMX.com with more than 10,000 User Profiles
- Launching a Dozen Apps on the iPhone App Store, including BMX Grub and Dream Park Builder
Travel
- Dustin spent a decade visiting 35+ countries with family, friends, and action sports events
- Europe Events in England, Netherlands, Poland, Estonia, Russia, Scotland, Greece
- FISE Action Sports Professional BMX Contests in Costa Rica, China, France
- Family Trips to Australia, Fiji, Thailand, Vietnam, Japan, Turkey, Egypt, Italy, Peru, Chile, Norway, Sweeden
- Bungee Jump New Zealand
- Skydive Hawaii
- Downhill Mountain Bike Whistler, British Colombia
- Experienced Machu Picchu, Great Wall of China, Colosseum of Rome, Acropolis of Athens, Eiffel Tower of Paris, Sydney Opera House of Australia, Glaciers of Alaska, Milford Sound of New Zealand, Pulpit Rock Prekkestolen of Norway, London Eye of England, Unit 23 of Scotland, Berlin Wall of Germany, Kruger National Park South Africa, Daintree Forest of Australia
- Completed one full west-to-east lap around Earth
Years of showing up and building something real—Dustin riding at the Minnesota State Fair for 20+ years, celebrating his 30th birthday.
Dustin’s 24-Hour Indoor Bike Park — a decade-long facility that operated like a 24-Hour Fitness gym
What once seemed impossible, pushed to the limit—Dustin performing his signature Backflip Cliffhanger.
Oh my gosh dude! I just saw a picture of you in BMX Plus! It is a full page too! I don’t know if you’ve seen this yet but heres a picture! I literally was just in bed looking in the magazine and then I saw you! Congrats man!
-Tristan, Student
Hi Dustin this is Bill. I took BMX lessons from U. We saw you on TV last night on ASA. Text me when u can(:
–Bill, Student
Here is the link to my final project… Thanks Dustin, you are full of wisdom. You are like Morpheus to the Matrix.
–Ryan, Student, Hennepin Technical College
Well, Dustin, you exceeded my wildest hopes with your final. You scored 279 points (out of 200), which I didn’t think was possible. With performance like that, there was no way to escape getting an A in the class. In fact, when curving the final, I had to exempt your score from the calculations because it was skewing the numbers too far. At the rate you’re going, I expect you to surpass my own PHP knowledge in a few months (if you haven’t already done so). I appreciate your tolerance and patience with version 1.0 of the class, and really enjoyed having you as a student. I’d love to have you in one of my Linux classes down at EP. I think you’d like it a lot. If you ever need a professional or academic reference, I would be happy to fill that role. Have a great summer!
–Jeremy, Dustin’s College Instructor, Hennepin Technical College
What People Are Saying
Real People. Real Projects. Real Momentum.
These are real stories from people who decided to start—turning ideas into real projects, building momentum, and creating something they’re proud of.
Dustin is very engaging and friendly, and willing to go above and beyond to help you find the resources you need to succeed, even if it means a Zoom chat on the weekend!
Natalie, Student, Hennepin Technical College
I think it’s a great program and you’ll feel like he’s less of a teacher and more of a best friend. You can share your interests and hobbies and feel good knowing that someone is listening, and can absolutely share & express interests in just about every assignment and/or discussion! 🙂
Spencer, Student, Hennepin Technical College
You must take a class with Dustin. He is an amazing instructor. He really knows his job and does it well. The way he teaches is very fun and entertaining and you always get something good for yourself. There is no question he cannot answer. Even if he doesn’t know something he will figure it out and give you an answer!
Ruth, Student, Hennepin Technical College
If you are sometimes intimated by professors and having to learn, this is not a situation to be intimidated by. Dustin is very open and it makes it a lot easier for us students to engage and learn in a setting like that.
Adaisha, Student, Hennepin Technical College
What starts as a simple idea can lead somewhere you never expected—Dustin Grice with 17-time X Games medalist Travis Pastrana in Christchurch, New Zealand.
Dustin, surrounded by many of his closest friends, who threw him a Surprise Appreciation Party, sparked by Lane George and Jason Czeskleba
If you’ve got an idea and don’t know what to do next…
For real. I’d love to hear what you’re working on and help you take the next step.
(Or if you prefer, you can grab a time here.)