BMX
March 2026
In an increasingly commoditized print-on-demand market, differentiation rarely comes from product alone. For Life Brand, it comes from purpose. Founded by Dustin Grice, Life Brand operates at the intersection of custom apparel, fundraising infrastructure, and digital enablement. Based in Minnesota, the company provides personalized apparel, DTF transfers, print-on-demand services, and marketing tools designed for teams, schools, […]
Categories: BMX, Charity, Interview, Media, Projects
Tags: BMX, In the Spotlight: Podcasts & Interviews, Interview, Media
February 2026
I never set out to turn BMX into a career. I just wanted to ride. At the beginning, there was no big plan, no end goal, no vision of where it could go. It was simply showing up, riding with friends, learning tricks, and having fun. One session led to another, one opportunity led to […]
Categories: BMX, Charity, Events, Family, Friends, Projects, World
Tags: action, BMX, Charity, community, Motivation
January 2026
Have you ever found yourself excited to start a new project, only to watch it fizzle out before you reach the finish line? You’re not alone. Many people, including myself, have experienced this frustration. The truth is, it’s not about capability. It’s often about not knowing what the next step looks like. Understanding this can […]
Categories: BMX, Charity, Personal, Projects
Tags: BMX, community, Motivation, personal growth, success
March 2025
Thank you Steffen !! What a STUDIO !! In this episode, we sit down with BMX legend, entrepreneur, educator, and philanthropist Dustin Grice. Known for his high-flying tricks and inspiring presence in the BMX world for over two decades, Dustin has built a career that extends far beyond the ramps. From founding Life Brand™ (RIDE) […]
Categories: BMX, Interview, Media, Podcast, Travel
Tags: BMX, In the Spotlight: Podcasts & Interviews, Interviews, Podcast
February 2025
Thank you Event Life Podcast !! Cruised out to Saint Paul for this one, what a setup !! BMX rider Dustin Grice founded the world’s first 24-Hour Indoor Bike Park and named it The Factory as it was built in an old furniture factory in Minneapolis. In his free time, he runs Mega Jump Stunt […]
Categories: BMX, Interview, Media, Podcast, Travel
Tags: BMX, In the Spotlight: Podcasts & Interviews, Interviews, Podcast
August 2024
I’ve always been inspired by this BMX trick… Originally Chris Hughes and Mike “Hucker” Clark, and then locally Kyle Heaser starting doing them. After a trip to Woodward I decided to give them a go, and surprisingly it isn’t as crazy as it looks. I remember Kyle telling me as you get into it, when […]
Categories: BMX
Tags: 2024, backflip, Bay Days, BMX, Chris Hughes, Cliffhanger, Kyle Heaser, Silver Bay, Stunt Shows, summer
August 2024
To everyone who worked with us and helped support our performance at the Mall of America- Thank you SO MUCH for giving us the opportunity to share our lifelong love and passion for riding bikes by showcasing our sport of Freestyle BMX in the Rotunda this past weekend… I can’t even begin to explain how much this […]
Categories: BMX
Tags: 2024, bloomington, BMX, Life Highlights, Mall of America, Mega Jump Show, minnesota, Stunt Shows
May 2020
On this episode, I interview my friend Dustin Grice. Dustin is professional BMX biker who has traveled the world who can do a backflip tailwhip that would leave your head spinning!. In my interview with him, he talks about his journey into BMX and adventures in entrepreneurship. Get to know’em!
Categories: BMX, Interview, Media, Podcast, Travel
Tags: BMX, In the Spotlight: Podcasts & Interviews, Interviews, Podcast
April 2018
https://castbox.fm/episode/003-Dustin-Grice–BMX-ProWeb-DeveloperEntrepreneur-id1618594-id107264547?country=us Dustin Grice is one of the few people that make me feel lazy. He’s a professional BMX rider, owner and operator of RIDE Brand clothing, part owner of The Factory- MN’s Indoor Bike Park, Web Developer, and all around ass kicker. You’ve seen him flipping fat tire bikes into frozen lakes for charity, or possibly running the […]
Categories: BMX, Interview, Media, Podcast, Travel
Tags: BMX, In the Spotlight: Podcasts & Interviews, Interviews, Podcast
June 2017
Local pro BMX rider and creator of RIDE Brand, Dustin Grice, invited Michael Hunter to check out The Factory. A 24 hour BMX-skate park in Minneapolis. They discuss Dustin’s passion for riding, traveling and becoming an entrepreneur. Find out where the parties are at for X Games and how to win a FREE RIDE hat!’ […]
Categories: BMX, Interview, Media, Podcast, Travel
Tags: BMX, In the Spotlight: Podcasts & Interviews, Podcast
December 2015
Holy!!! 100,000+ Likes over this past year, that is insane. I love how all of the top posts are from BMX clips. And then my one Halloween costume LOL thank you so much all of my followers! http://instagram.com/dustingrice
Categories: BMX
Tags: Best Nine, BMX, dgi, Year End
December 2015
30 years old & still sending it Finally took care of this dirty 30 death gap foam launch to mini ramp 16′ oppo air @ridethefactory been dreaming of down whipping it for a good year now huge thank you chicago boys @nickjohnsonbmx & @mikedinellobmx pumping up our sessions @jeffmclearen @kennylikey & freaking @aj_haines dialedddd behind […]
Categories: BMX
Tags: BMX, Factory, gap, tailwhip, TCFF - Twin Cities Fantasy Factory
November 2015
And now another session @under_park !! with Dustin Grace! The BMX scene in Chile is so friendly, very excited to be here muchas gracias #Repost @under_park HOY! 17:00 Hrs. directo desde USA tendremos una sesión gratis junto a @dustingrice gran personaje del #Bmx a nivel mundial. Tendremos premios para todos los niños gracias @mormaii_chile y […]
Categories: BMX, Media, Travel
Tags: BMX, Chile, dgi, Flyer, Santiago, Travel, Under Park
October 2015
Never in my entire life that I imagine that I would be upstairs with Mat Hoffman in his house drinking a glass of wine with him. All of the history in our sport that leads back to Mat Hoffman, and all he is done for our sport, all the insane tricks he has invented in […]
Categories: BMX
Tags: BMX, BMX History, dgi, Mat Hoffman
October 2015
This was honestly a dream come true. I have seen Hoffman post photos of his backyard and I could only imagine what it would be like to actually be there and riding with the legend himself. Our ASA tour have the opportunity to stop by hoffman’s house and I couldn’t believe that he was down […]
Categories: BMX
Tags: BMX, BMX History, dgi, Mat Hoffman
September 2015
I don’t know if there is any event as crazy as this one. I can’t believe all of the riders that showed up and all of the history behind this event. It was great to see everyone again, and watch all of the writing, but most importantly watching and hearing all of the crazy partying […]
Categories: BMX
Tags: BACO, BMX, BMX Jam, dgi, Warrens, wisconsin
September 2015
My doctor has fully cleared me to start riding bikes again! I have started pumping around a bit but it is nice to know that he says it is 100% again. See you on the deck!
Categories: BMX
Tags: BMX, dgi, Injury
September 2015
What are the chances?? This would happen on my 13th year in a row. I showed up in a wheelchair and the boys still wanted to get me onto the deck. Toward the end of one of the shows they put me on top of the box jump and my best friend AJ back Flipped […]
Categories: BMX
Tags: BMX, dgi, Minnesota State Fair, MN State Fair
August 2015
Just look at this place !! This is @cocozurita ‘s park @araucanopark in his hometown Santiago, Chile, we were just doing shows together for @asaactionsports incredible BMX scene here Coco, very friendly locals parents kids & overall great vibes
Categories: BMX, Travel
Tags: Araucano Bike Park, BMX, Chile, dgi, Santiago, South America, Travel
August 2015
What if our local riding scene still had a website to check for local BMX updates? Every so often I’d come across an old InterBMX.com sticker… I’d also see an old video commercial in an issue of Props. It’d remind me of the soft spot in his heart for one of my first ever BMX […]
Categories: BMX, Projects
Tags: BMX, dgi, InterBMX, Projects
July 2015
Talk about a another successful year of shows! All over our favorite state of Minnesota again. Huge thank you to all of the fairs and festivals, riders, parents, and fans, every year keeps getting bigger and better and we thank you so much! Please come visit us at our indoor facility in Minneapolis sometime, looking […]
Categories: BMX
Tags: BMX, dgi, megajump, The Factory
July 2015
That’s right! Every year now on July 20th, which is 7/20, also 720, (two 360’s, one of the sickest BMX tricks ever) is BMX day. Be sure to get out get rad and ride your bike! Happy BMX Day!
Categories: BMX
Tags: BMX, dgi
July 2015
I’ve been cranking !! Please take a look at the new InterBMX.com that has been in the works, super excited about this one…
Categories: BMX, Projects
Tags: BMX, dgi, InterBMX, Projects
July 2015
It is so rad doing website work for one of the biggest brands in the BMX, I just checked in with all of the team riders on total and updated all of their bios and photos on the website. Check it out http://totalbmx.com
Categories: BMX, Clients, Freelance Web Design & Programming
Tags: BMX, Clients, dgi, Freelance Web Design & Programming, Total BMX
